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TRIZ Journal's May Issue

TRIZ Journal’s May Issue

| On 09, May 2016


Hello fellow TRIZ readers.

This is a big month for the journal! We are rolling out the TRIZ Expert List in the next few days, a classifieds of sorts that will allow anyone in training and consulting to list themselves on the journal. You can find this on the top of any TRIZ Journal webpage: “Are you a TRIZ Expert? Register now!” Our hope is that this provides those in need of solving tough problems a go-to place to find the right person for the job. The service will be free for May and June, so we can learn more from you and improve. Starting July 1, yearly subscriptions will be $299. Our goal is not to make money, but to sustain the journal and build new and exciting things for our readers and new learners to TRIZ.

I am also excited that an overwhelming majority loved the new article PDF viewer. This is now our go-to method for releasing content; however, we welcome your feedback and if you have any issues going forward, please let us know.

This month brings very special pieces and we are honored to work with such amazing authors and contributors to TRIZ. At any time if you would like to submit an article or have thoughts on how to improve the journal, website, or the monthly issues, please reach out to me at I look forward to connecting with each of you personally via email or LinkedIn.

Derek Bennington
Managing Director

By G.S.Altshuller, M.S.Rubin

There are three main types of destructive influence of modern technical civilization on nature: Criminal destruction of nature; “legal” destruction of nature and necessary dislodging of nature. Each one has a different affect and the eight thoughts frame thinking through different lenses.    Read more


By Mikhail S.Rubin
It was the will of the Fate that I got acquainted with G.S. Altshuller in Baku in 1973 and he invited me to Azerbaijan public institute of inventive creativity (AzOITT). Altshuller always formulated new research topics rather metaphorically. He compared technology with an automobile. The automobile (technology) first of all needs the human, ties with the society (traffic rules) and the natural environment… Read More

Systematic Value Innovation Approach

By Tushar Kanikdale

This article presents an approach and framework to create product based value innovation specific to market segments. The concept of asymmetric contradiction is used to differentiate the needs and priorities of one market segment over others. Read More

Beyond Engineering: TRIZ for…Marketing, Senior Management, Medicine, Software, Supply Chain, Scientists, Economists, Psychologists…and Me?
By Lilly Haines-Gadd
One of the things that gets in the way of TRIZ being more widely known and adopted is its technical background. One of the most common questions I get asked is when a non-engineer (such as a manager, marketing professional, economist, zoologist, physicist or doctor) is first exploring TRIZ asks is…”but will TRIZ work for me?” Read More