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intangibles Archives - The Triz Journal

Kano & Intangibles

05/05/2019 |

Darrell Mann

I’m never sure whether the Kano Diagram (above) has fallen from favour and disappeared, or whether it has become so ubiquitous that no-one feels a need to talk about it anymore. If I had to … Read More

Case Study: B2B Intangibles

06/03/2018 |

Darrell Mann

Everyone involved in the Business-to-Consumer world is at least beginning to understand the importance of designing for the unspoken intangible outcomes customers are looking for. A lot of times those in the B2B world still don’t get it. … Read More