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corporate Archives - The Triz Journal

How Corporate Innovation Champions Win

01/01/2010 |

“Life of a Heretic: Strategies for the Creative Personality” — Author Genrich Altshuller & others. Commentary by Richard Platt (former) Intel Corporate Innovation Program Manager and Senior InstructoRead More

Changing Corporate Culture for Innovation

10/10/2008 |

Praveen Gupta

Current discussion about innovation has been dominated by the need to create a culture for institutionalizing innovation.

I posed the question “What does culture for innovation entail?” to my students representing cultures of France, China, Korea, Azerbaijan, USA, India, … Read More

The Decline of the Corporate Lab Rat?

27/02/2008 |

Cass PursellThe Organization for Economic Co-Operation and Development (OECD), is an organization that was once described as a think-tank for rich countries. In a recent publication, the OECD defined innovation as “new products, business processes and organic changes that create … Read More

Sustainable Innovation as a Corporate Strategy

05/01/2005 |

M. Rashid Khan and Mohammed Al-Ansari Intellectual Assets Management, Saudi Aramco, Dhahran 31311, Saudi Arabia.

1. Introduction Something amazing happened in the corporate world. The idea to innovate has captured our imagination. As an example, in 1996, Lucent Technologies’ award … Read More