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business Archives - Page 2 of 3 - The Triz Journal

Live Report from the Business Innovation Conference 10/6/2009

06/10/2009 |

Ellen Domb

Real Innovation Commentator Praveen Gupta is the chairman of the Business Innovation Conference that is running this week at Illinois Institute of Technology in Wheaton, a suburb of Chicago IL USA. This is a personal travel report, on the … Read More

Applying TRIZ to Business Process Reengineering

05/10/2009 |

There is a misconception that TRIZ is applicable only in technological processes or products. This case study will showcase the use of problem flow technology as a way to identify a list of key problems that if solved improve business processes.Read More

Business Model Innovation: What is it?

08/04/2009 |

Rod King

Joey Bloggs was nervous. He paced the corridor as he waited for his turn. To Joey, it felt like the first time when he ventured into the ocean with his surfboard. A creative entrepreneur with big dreams, Joey was … Read More

Systematic Clustering of Business Problems

01/12/2008 |

Using the 40 inventive principles of TRIZ to solve problems in business is systematically and scientifically reproducible.Read More

Case Study: Use TRIZ to Solve Complex Business Problems

06/10/2008 |

In this case study a direct contradiction is visible: to reduce the dependence on distributors and increase the territories and customer base (improves), which impacts (worsens) the existing revenue model, losing the customer base and adding competition.Read More

TRIZ and 40 Business Survival Imperatives

01/09/2008 |

Based on his research, development, engineering and quality management, the author has attempted to formulate business survival imperatives using the 40 inventive principles of TRIZ. These imperatives may help developing businesses succeed and grow.Read More

What Business Are You In?

08/07/2008 |

Jack Hipple

With my activities in TRIZ, I am constantly thinking about function rather than jargon or business description. What function does my product allow someone to do? Not what do I sell them or what do they need. The function … Read More

Forbes on Key Business Questions

17/12/2007 |

James Todhunter

I stumbled across an article on Forbes discussing “The 20 Most Important Questions In Business”.  The importance of innovation to a businesses strategy is underscored by this list of questions.  Here are some of the questions identified by Forbes … Read More

Grand Unification Theory of Business

16/04/2007 |

Michael S. Slocum

Physicists have been searching for that single formula (or set of formulas) that could explain all observances in the universe. This has been described as the search for a Grand Unified Theory (GUT, Nanopoulus, Harvard, 1978). It is … Read More

Application of Rca+ to Solve Business Problems

05/02/2007 |

This paper presents a basic process for solving business and management problems using a combination of classical TRIZ and additional techniques to organize a systematic approach to all phases of the problem solving process.Read More

Wipro’s Growing Innovation Business

27/11/2006 |

Katie Barry

The following is from a Business Week Q&A with Wipro CEO Azim Premji:

Q: Wipro has a growing innovation business. How do you organize it?A: We have an innovation council consisting of the champions from different technology domains, practices, … Read More

Changing the Paradigm in Business English Learning Using TRIZ

17/11/2006 |

By: Manoj Jaiswal and Padma Tata Infosys Technologies Limited This paper was originally presented in ‘The Second TRIZ Symposium in Japan, September 2006’

Abstract Infosys Technologies Limited (NASDAQ: INFY) being a global organization has clients and offices across geographies. For … Read More

TRIZ in Business Week

12/11/2006 |

Ellen Domb

I’m the managing editor of The TRIZ Journal ( and a consultant, instructor and advocate for TRIZ (Theory of Inventive Problem Solving). So my commentaries for won’t have any hidden agendas or biases – my biases are right … Read More

Creative Solutions from TRIZ for the Business Contradiction in Red Ocean Strategy

16/10/2006 |

By: Yung-Chin Hsiao

ABSTRACT The serious contradiction between product differentiation and cost was found in the red ocean strategy. Without compromise of cost and product differentiation, Kim, W. C. and Mauborgne, R. suggest that blue ocean strategy of exploiting … Read More

Risk-Free Business Innovation

16/08/2006 |

By Mark Barkan, Innovation is the act of introducing something new or doing something in a different way. Innovation in business differs from invention in that the latter is generally associated with the generation of new ideas and concepts. … Read More

Theory of Inventive Problem Solving Applied To Business Process Management Projects (BPM-TRIZ)

04/01/2006 |

By: Marcelo Fabricio Prim, Luis Gonzaga Trabasso

Marcelo Fabricio Prim EMBRAER / ITA – Av. Brigadeiro Faria Lima, 2.170, São José dos Campos – SP, Brazil

Luis Gonzaga Trabasso ITA – Pça Mal. Eduardo Gomes, 50, São José dos … Read More

Working with Innovative Principles of Science, Engineering, Business and Everyday Life: Expanding on Altshuller’s 40 Principles

07/04/2005 |

By Dana W. Clarke, Certified TRIZ Specialist © 2005 Applied Innovation Alliance, LLC

Genrich Altshuller developed one of the primary sources of innovative principles between 1946 and 1973. Genrich’s 40 principles were developed as a result of his research … Read More

Book Review: Hands on Systematic Innovation for Business and Management by Darrell Mann

22/09/2004 |

Reviewed by: Michael S. Slocum

Hands on Systematic Innovation for Business and Management is published by IFR Press, and can be ordered from their bookstore at Hardback, 539 pages. £40 plus shipping.

This book is the follow-on to the … Read More

Getting an Idea Seek Yet More. How Video Communication Helps in Psychiatry and Business and How Cameras Detect Lies and Improve Communication

12/09/2004 |

By: Kalevi Rantanen TRIS OY Brahenk. 9 E 18 FIN-20100 TURKU, FINLAND phone/fax +358 2 251 1623 E-mail:

When you find good ideas using patterns of evolution as a tool, think how you might continue the same pattern … Read More

I-TRIZ for Six Sigma Business Process Management

21/12/2003 |

By: Elena A. Averboukh

Dr. Elena Averboukh is an industry-funded professor at the University of Kassel (Germany) in Quality and Safety Control Systems and works internationally as a Master Instructor and Master Black Belt for manufacturing, transactional, design and … Read More