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#-Shaped People

22/03/2018 |

Darrell Mann

I was having a discussion the other day about ‘T’-shaped and ‘pi’-shaped people. Later on, we also discovered there were also ‘comb’-shaped people, although I’m not sure how well the metaphorical interpretation works. Maybe ‘m’-shaped or ‘rake’-shaped would’ve … Read More

Chief Contradiction Officer

20/03/2018 |

Darrell Mann

Back in December, we reviewed the book, ‘Dealing With Dilemmas’. The book represents one of the first serious attempts to examine enterprises, and more specifically the management of enterprises through the lens of contradiction. Author, Frank Buytendijk, identified … Read More

Wow In Music – Marquee Moon

18/03/2018 |

Darrell Mann

They were the first band to call the infamous CBGB in Lower Manhattan home and ignited the New York punk scene, but it took about three years for Television to release an album.

Several CBGB peers beat them … Read More

Principle 3 Deep Dive

15/03/2018 |

Darrell Mann

A couple of months ago we did an analysis on the case studies we’ve been involved with during the past few years. Projects that have either been our own, or ones where a client has asked us to … Read More

Worst Of 2017 Awards

14/03/2018 |

Darrell Mann

Finding bad things to write about increasingly feels like shooting large fish in small barrels with large Howitzers. That said, 2017 felt a bit like a year of flux. The focus of the rubbish-ness is shifting. Customer service … Read More

Re-Thinking Physical Contradictions #1: Technical Problems

13/03/2018 |

Darrell Mann

The least well evolved of all the TRIZ tools feels more and more like the Physical Contradiction story. The more time and energy we devote to updating the Contradiction Matrix tool, the more the Physical Contradiction part seems … Read More

Investments – Bio-Ink

11/03/2018 |

Darrell Mann

Printed replacement human body parts might seem like science fiction, but this technology is rapidly becoming a reality with the potential to greatly contribute to regenerative medicine. Before any real applications, “bioprinting” still faces many technical challenges. Processing … Read More

Evolution Potential Hierarchies

08/03/2018 |

Darrell Mann

Although widely established as a means of analyzing the maturity of a system, and for guiding the generation of future evolution direction ideas, there continues to be confusion over how to get the best out of the Evolution … Read More


07/03/2018 |

Darrell Mann

Every business problem is inherently complex. And inherently needs to address intangible ‘emotion’ issues. Solving complex problems necessitates getting the problem back to a first principles level. The overall TRIZ, Systematic Innovation and TrenDNA processes are intended to … Read More

Case Study: B2B Intangibles

06/03/2018 |

Darrell Mann

Everyone involved in the Business-to-Consumer world is at least beginning to understand the importance of designing for the unspoken intangible outcomes customers are looking for. A lot of times those in the B2B world still don’t get it. … Read More

The Lessons Of History

04/03/2018 |

Darrell Mann

So, we travel back to 1969 for our selection this month and the work of genius that is Pullitzer Prize winning Will and Ariel Durant’s masterwork, ‘The Lessons Of History’. Well, actually, their official masterwork is the lifelong … Read More

The Morality Of Toast

01/03/2018 |

Darrell Mann

I’ve known it for a while, of course. The main job of conferences is to make me angry. Great for sparking some deeper thinking, not so great for my mental health. Which is why I have to limit … Read More

Generational Cycles – Solo Weddings

28/02/2018 |

Darrell Mann

Laura Mesi spent £8,700 on her solo wedding, complete with white dress, wedding cake and 70 guests

We reap what we sow. Welcome to the West’s latest generational trend: solo weddings. Tell a child when they’re … Read More

I Want TRIZ To Be Easy And Difficult

27/02/2018 | 1

Darrell Mann

I was reading ‘The Dumbest Generation’ (Reference 1) the other month. It’s about Generation Y. If the title suggests some kind of a sensationalist hatchet-job on the Millennials, it actually betrays the presence of some really quite deep … Read More

Biology – Electric Eel

25/02/2018 |

Darrell Mann

From Nature last month, an article describing scientists’ search for safer, more natural ways to power devices that go into our bodies. Sticking toxic battery elements inside the body, and having to periodically replace them with invasive surgery … Read More

Case Studies: Milk-Shake

22/02/2018 |

Darrell Mann

I read the latest Clayton Christensen book, Competing Against Luck, last month. In the fractured, fractious world of innovation, Christensen is one of the few ‘must-read’s. Even though an awful lot of his output is a re-hash of … Read More

TRIZmeta – A Game Of Rules For Breaking Rules

21/02/2018 |

Darrell Mann, Cara Faulkner



TRIZ is the world’s leading breakthrough solution generation methodology. TRIZ is in effect a series of heuristics that offer innovators the ‘rules for breaking the rules’. TRIZ tells us that there are many, many … Read More

Short Thort

21/02/2018 |

Darrell Mann

The Perception Mapping tool continues to be one of the most frequently used within the SI suite. Since the beginning, there has been a debate about whether it is better to formulate the initial question as a positive … Read More

Design Thinking – Philosophy, Method, Tool

20/02/2018 |

Darrell Mann

There’s an old joke in the Six Sigma world. One of the founding fathers is on a panel at a conference. Alongside him is one of the founding fathers of the preceding Total Quality Management world. Questions are … Read More

Patent of the Month – Monocentric Lens

18/02/2018 |

Darrell Mann

If I was a betting man, I’d say that this month’s patent of the month had the smell of TRIZ about it. US9,860,443 was granted to a trio of inventors at the University of California. Two of them … Read More